Kristin Schuchman, Career StrategistJun 1, 20183 min12 surprising traits of a resilient brand (part 2)Last week I gave solopreneurs 6 traits of long-lasting, memorable brands. Read on to find out 6 more. 7. Brands should get attention When...
Kristin Schuchman, Career StrategistMay 25, 20183 min12 surprising traits of a resilient brand (part I)By Kristin Schuchman Smart solopreneurs know that branding isn't just about picking out a snazzy logo, a vibrant font and a clever...
Kristin Schuchman, Career StrategistFeb 6, 20183 min5 Reasons to Name Your BusinessWhile many solo business owners opt to operate under their given name, I believe it best for every business to create a brand name. Many...